How important is an email signature?

Recently my system was upgraded, I love Windows 7, but in the process I lost a lot of my settings.  It’s been almost a month and I’m still putting all the pieces back together and it really got me thinking about the settings on our computers and the importance of signatures in our emails.

In the blog, On Every Joe, Becky Scott reminds us that email signatures are a great marketing tool and in her Simple Marketing Steps: Email Signatures Blog gives us 5 key elements to consider when creating a signature.

Your name, business and contact information are important, but now there are great tools available to make this process easier.  We can now create more than one signature (personal and business) as well as various marketing messages that can be picked and “stamped” into our emails as appropriate.

Two of my favorites were introduced to me via Toby and Layla.

Stampwise is GREAT because you download the FREE  program, create your signature stamps and then stamp or attach your signature to any email program.  This works great for me as I manage a few emails and easily create stamps with specific marketing messages targeted to that specific business.

Check out Stampwise HERE

My live Signature is another fantastic FREE tool that allows you to create a signature with a “written” look.  Log in to create a signature and save it for future use.  Once your signature is created you’ll be given HTML code to use in your email signatures.  Not a necessity but I like it.

Check out My Live Signature HERE

One of the most important elements of a signature is the opportunity to create a marketing message or a call to action.  Email signatures create an other opportunity to drive traffic, sell products, and encourage opt ins to name a few.

I love this fantastic post I found on the Social Email Marketing Blog, on improving the email signature’s call to action from Pieter Wuyts, founder of 8 seconds and encourage you to check it out.

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One Response to Tips On Improving Your Email Signature

  1. […] This post was mentioned on Twitter by Tami Ross, Tami Ross. Tami Ross said: Tips On Improving Your Email Signature […]

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