I fell into Social Media Management or Social Media Community Management.
I use various social media platforms to promote and market our various events and activities and I was always digging deeper to find an easier or more efficient way to do something. In the process I discovered that I knew more than I thought I did, and that I could help others increase their customer base by following a few simple, but consistent social media activities.
When people ask me about the secret of social media I tell them it’s consistency. Creating a social media profile for a business that you don’t keep a certain amount of engagement on gives the same impression of a store front with the shades drawn and the lights off. You look closed!
Why I love Social Media
1. This is the information age, and people actively use the Internet to find information. If you can be found online and can provide the answers being searched then you’ve just created communication with a potential customer. Social media is the bus that drives your leads to the door, then it’s up to your content, product and sales process to secure the deal.
2. Social media is an important step for businesses because it gives them the opportunity to join the conversation. Now more than ever a consumer will take the word of an online review over that of a friend when considering a purchase. Being involved in the conversation allows businesses to address less than favorable reviews that happen from time to time. That conversation is going on whether you join or not; choosing to be apart of it is proactive and wise for any business.
3. The size of social media platforms is mind blowing. If Facebook were a country it would be the third largest country in the world. Social media is global. Of all Facebook users, 75% of them live outside of the United States. Social media is creating the opportunity to expand the borders of your business and access to a whole new group means creating content that addresses their needs with their language and cultural accuracy.
4. It’s relatively cheaper than any other marketing activity. Engaging with the customer is a tried and true method from the beginning of time. Social Media allows you to market directly to the people who want to hear from you, who’ve already found you and want to continue to be in your circle of knowledge.
It’s exciting times! Not all businesses need a full time Social Media Manager and that’s where I come in. I create custom packages that meet with the needs of a specific business and execute a social media marketing plan that leads to their online content or store front.
June feels like the perfect month to share a little of my social media activities.
Need help with you Social Media Marketing?
Email me your questions at Tami (at) TamiRoss (dot) com