Getting on Twitter was a bit scary for me at first. Can you imagine, me the rambler actually saying something in 140 characters or less?
There are a lot of great videos on YouTube on setting up your twitter account if you’re completely new to it or please feel free to contact me if you’d like personal help.
Generally when I set up a twitter account I pay attention to a few areas. I want the layout color palette to match the business. Personally, I prefer photographs in the profile, and using the logo to create a custom background. But most importantly I like to have an engaging description or mini bio. This is the information people will use to search and connect with you.
You know I’m a big fan of daily execution so here is a list of my daily twitter activities:
1. Follow targeted people
2. Update lists
3. Block spam
4. Check Direct Messages
5. Look up @ replies
6. Search name mentions, look through saved searches or industry specific searches
7. Respond to any customer service issues
8. Engage where appropriate
9. Write status updates
Today I want to try and help answer the number one question I’m asked, “what should I tweet about?”
Tweeting about business isn’t really that different than personal tweeting. Twitter is about being social. You’re basically networking online in much the same way you would network face to face and you need to engage the same way. Think about how you would talk to someone at a networking event and that is how you’ll talk / post online.
Personally I like the 80/20 rule. 80% social and 20% business, meaning post information about your business, but use most of your posting to share social ideas (quotes, links to relevant articles, links to videos, ask questions, provide answers, re-tweet favorite posts, post events)
Still need help? Don’t worry, there are websites available to you to help you find things to tweet about. See you’re not alone! My favorite site is http://stufftotweet.com/
There are plenty of applications that will help you schedule tweets, but make sure you’re also engaging.
Need help with you Social Media Marketing?
Email me your questions at Tami (at) TamiRoss (dot) com