I was in an accountability meeting the other day and the conversation lead into ‘things we can control’ and I wanted to share a bit of it here.
We really can’t control what someone does with the information we share, but we can control If, When and How we share it. If we are not personally marketing our business we are missing out on the potential to create a stellar warm leads list.
This is generally done two ways. By being prepared when someone asks you what you do. Here is a post on How To Talk About Your Business. And second, by being able to start the conversation.
Engaging conversation with strangers can be intimidating. A great way to get started is to compliment them or ask a question. Making it about them can help get the ball rolling into a conversation. This is NOT the time to SELL them on anything. Think of it as an interview. You’re qualifying a potential lead and the goal is to get a business card.
If you’ve decided you’d like to engage them further, explain a little about what you do and secure a meeting.
You could say something like… you know (name), I (what you do) and would love to know more about your (job, industry, company, etc). Would you be interested in meeting for coffee (or chatting further on the phone)…
I may say… you know Jane, I provide organized brainstorming sessions for small businesses and would love to know more about your industry. Would you be interested in chatting with me for 10-20 minutes tomorrow afternoon?
… you know Jane, I help businesses like yours organize their holiday gift giving. Would you like to get together over chocolate samples and discuss this years trends?
Create something that sounds natural to you and practice delivering it. Practice really does help!
And this is where I’m reminded of what my coach said to a group of us not too long ago. Telling someone about your business, is like a server asking you if you’d like more coffee. If you say no, she or he does not take it personally, they move on to the next table. And so must we.
You never know what people are looking for so let them decided if it’s you or your services or not… provide the opportunity for them to say no or yes.
And please pay it forward. If you have a phrase that works well for you please share it in the comment section.