“It’s not who you know, it’s who knows you!”
One of my favorite networking experiences was when I belonged to a Le Tip group. If you’re not familiar, Le Tip is a professional networking group that meets weekly to pass referrals and share information about our business and the services we provide. Joining does mean an investment of time and money, but with only one person in your business category permitted within the group it’s a golden opportunity to create leads.
One of Le Tips suggestions was to meet other members outside of the meeting on a one on one basis to share more in-depth information about your business, services, needs, etc…
“Great, one more thing to add to my plate!” I thought.
But then I really thought about it and remembered back to reading Beach Money by Jordan Adler and something clicked. I had hundreds of people in my contact manager and very few of them knew anything about by business, certainly not enough to tell someone in their network about what I was doing or what I could offer.
OK, now we’re on to something.
People I may have been too intimidated to make a sales call on (for what ever reason) could be invited out for coffee to “network”. I could then use these meetings to gather information and connect people within my network and boom, my contact list became a resource for giving and not just for getting!
There are 365 days a year… most years. If you contact one person a day and do something positive for them, that is 365 points of contacts that has nothing to do with making a sale, but everything to do with creating a positive image of you and your brand.
Kick it up a notch and plan to add one new contact to your list every day… that would be 365 per year. 365 people who know about your business and services. 365 people with networks of their own.
Ah! The beauty of paying it forward!