You’re building a great list of people who have opted in and want to hear from you, so why is it still so hard to get them to open that email?

Well, like most of us, email accounts overflow with both spam we don’t want and information we don’t have time to read.

How do you create a newsletter they’ll want to read? Provide value.

Sure, you include the information you want to share, but it needs to be wrapped in the content your list wants to hear.

Newsletters, especially for the solo-preneur, offer a way for you to further brand YOU while leveraging your lifestyle. This may not work for every niche, but it’s a great way to build a relationship with a target audience.

My husband’s monthly newsletter shares upcoming concert dates and updates on his projects, but it also offers a recipe from our kitchen. He loves to cook, and sharing recipes offers insight into our lives and gives his fans an opportunity to interact with him. Besides his CD’s, he can sell aprons and various kitchen stuff, plus he is building content. A few years from now he can take all these recipes and create a cookbook.

Monthly calls to action, with an opportunity to interact with your readers can be fun. Like riddles or trivia related to your theme.  Rewarding the first number of people who offer the correct answer and listing them or their business in the next issue is a great win win for your readers.

OR, create an “ask me” section and answer questions in the next issue.  This is especially helpful to all those DIY people out there.  I love getting real estate newsletters that offer great value, like how to get candle wax out of carpet (by the way if any of you out there know how to do this… drop me a line).

Offering coupons is always a great way to get a good open rate, I can honestly say I don’t think I ever miss opening an email from Michael’s!  But it’s not the only way.  Offering focused tips and advice that will make their life a little easier offers great value and it’s free to give.

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