Often, you’ll find I’m talking to the work from home solo-preneur. Mostly because that is what I know. In most cases it’s just me running and righting the ship.
I’m often asked, “How can you get so much done?”
My secret is how I leverage my time and I will spend then next few posts discussing ways you can leverage your time.
First, let me say that leveraging your time is the opposite of multi tasking AND second, we can’t get everything done we need to get done today.
Multi-tasking, or doing more than one thing at a time is a huge waste of time. I know, I’m a hypocrite, I multi task all the time. I have those days where I answer phone calls while I catch up on my email… but honestly, those are not my most productive days!
I often leverage my time by finding a pace and going with it. Runners call this the runner’s high. When you’ve found your ultimate groove and you feel like you could run forever. I manage my marketing in much the same way.
Take, for example, this blog post. I aim to produce 52 posts a year. It takes me about an hour to an hour and a half to write a post I’m happy with. In the first two months of the year, I create a marketing layout for my posts and I write 6 or so a week (usually on the same day) for the next 8 weeks until my entire year is ready to go. By bulking my writing, I get more done in a less time. They are proof read, scheduled and automatically set to tag my twitter and linkedin accounts when they are posted. By the end of February most of my blog is organized.
This year I will showcase guest blogs. This is a great opportunity to share new information and leverage the amount of time it takes me to write a post. I can use the 60-90 minutes I’m saving in creating a post, to engage in other marketing activities or a little personal training.
I know I’m not going to get it all done, but leveraging my time with guest bloggers is both helpful and exciting!