Scentsy was founded in 2004 with a mission to create safe alternatives to burning candles. www.scentsy.com
Scentsy products include wax bars, aromas, electric heat bases, and light bulbs used in conjunction with Scentsy Candles, the core product manufactured by Scentsy. In addition to Scentsy Candles and accessories, the company also produces car fresheners, room sprays and travel tins.
Scentsy uses a ranking system for all its independent contractors. Consultants need to maintain sales levels required for their rank to qualify for available benefits. All commissions are based on the sales of individual Consultant’s and range 20%-30%. Titles are reached based on sales efficiency and provide a different set of benefits which increase with the rank.
Scentsy is currently ranked #5 on mlmrankings.com (May 2010) and is a member of the Direct Selling Association.
The main marketing focus of the Scentsy business model is women interested in earning extra income usually through house parties and similar gatherings. House parties are a great way to start a MLM business because it gives you an inherit ability to meet new people and extend your market. To maintain an online presence Scentsy offers a replicated site (free for the first 3 months) that offers personalization opportunities to tell “your” story and encourage newsletter sign ups. The newsletter is run and managed by corporate and a great marketing tool.
Through google searches I’ve been able to locate independent websites. I personally like companies that encourage individuals to reach out to the public in a way that fits their lifestyle and family schedules. Independent websites or blogs are a great way to brand yourself and reach out to potential customers in a way that introduces you first and the product second.
Scentsy has a relativity low start up cost with the starter kit priced at $99 and is available as a work from home business opportunity in both the US and Canada. Candles are a product destined for re-orders and with consultant numbers in the 35,000 (Scentsy website 2009) there is room for growth.
For more information on the Scentsy business model please check out their website here and contact a business consultant in your area.
As with all Work From Home opportunities the key to success is a solid marketing plan. Remember to ask yourself why you want to start a business and how you are going to market it. This will help you start a business that fits both your needs and your ideal marketing skill set.
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