Have you met Jerry Chen? He is an amazing online business coach introducing us to the internet gurus and leaders of today via interviews and Tiramisu!
He and I recently discussed what I call the art of duplication. Our conversation prompted me to write this article.
Duplication isn’t about YOU duplicated, or you duplicating someone else… it’s about learning AND teaching the skills you need to be successful and filtering it all through your “system” to leverage both your time and money.
You are more than your business; where ever you are in your career or business you have skills and experiences that are unique to you. You have passions and desires that drive you towards success. Knowing this and being reminded of them is what keeps us motivated.
Business models are just that… models. Whether a franchise, a multi-level marketing system, or a start up… they all have certain activities that make them work. It’s your job to free up as much of your time as you can so you can focus on those activities. Which of course are lead generation and closing the sale!
So where does it break down…
We can appreciate that McDonalds is NOT in the hamburger business and that they are in the real estate business. We know that buying a McDonalds franchise means buying a proven system that sells hamburgers and trains staff through their own “University” to work within the system.
BUT there are two more elements to consider in the McDonald’s system… (1) Massive marketing and (2) room for regional flavors
McDonalds marketing is everywhere, from print, to Television and Radio and of course the internet. It’s all designed to drive traffic. But it’s not blanket marketing. Each campaign targets specific individuals from the rushed college student to the mom looking for a place to take a toddler on a raining day. From the elderly socializing to the business professional… everyone is covered, everyone is having a problem solved and everyone is having FUN!
As work from home professionals we probably can’t entertain that level of marketing coverage for our business, but we can start with a specific target audience, tweak the message until we are getting the leads we need, and then we can duplicate our efforts into another campaign. We can leverage our own learning curves to build a brand within our markets and then leverage those markets to gain more business. The pie is huge; we just need to target our slice and create a system we can duplicate with other sales targets.
If you stop into a McDonalds in the East Coast of Canada you can order a McLobster… it’s not on the menu in Nashville I can assure you. Let’s consider Amsterdam; where you can order a cold beer with your cheeseburger and fries. These regional flavors… these out of the box or system ideas help leverage the brand in those areas. Without them they wouldn’t be as competitive. The system that sells hamburgers can sell a McLobster IF there is a market for it and IF it makes financial sense to do so.
You want a system that you or your staff or anyone can duplicate. But it isn’t just about copying… it’s about leveraging time and money and adding your own person flavor. The goal is to duplicate the successful result with a proven system and repeat until you reach the level of success you are aiming for… and even then maybe just a little more.
To Your Financial Health