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Marketing Slogans and Emotional Responses to Back To School Sales

We’re surrounded by Back to School sales this time of year and I can’t help but feel a slight sense of dread.

I hated going back to school and leaving all my summer fun behind.  I’ve been out of school all these years and the words back to school still produce an emotional response.

Not to worry, I’m sure I will experience a new emotion to relate to this phrase when my daughter heads of to kindergarten next year!

It has brought to mind the use of slogans in business.  The good ones just become a part of our culture, our history.

What kind of slogans are you using in your business? Can it be associated with a time of year?  A specific campaign?

As we head into the fall and new marketing campaigns think of yearly or monthly slogans you can brand and use to market your business.  Come back and list your success stories.  I’d love to hear from you.

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