I’m a second generation MLM owner and come from a long line of entrepreneurs.  I remember my mom selling a few different products over the years and using the money to take us on summer holidays.  When I left for college it was natural for me to find my own little business.  After all, I had started working for my father’s company before I have I memory of doing so and spent years canvassing our rural neighborhood (which was no easy feat and required finding someone with a car) for Cancer pledges.

The funny thing is I didn’t know my first adventure into MLM wasn’t that successful until a few months ago.  My goal was to have extra money so I was thrilled with my progress.  My business grew organically by hosting one party and booking two parties from that one until I had all the business I wanted each month.  I didn’t attend team parties or understand the benefit of it.  I grew my business the way I saw my mother build hers.

Enter 2009…  After a 10 year absence from the MLM industry I came across an opportunity that I just had to be a part of.  The up team in my area is extensive and growing and offered lots of advice on how to kick start my business.  I was pumped and ready to go… but this time the advice wasn’t working for me.  My life had changed drastically from my years in college.

I started looking for advice online and I couldn’t believe what I found.  People were cold calling, handing out flyers, buying contact numbers… literally chasing down leads.  I got excited!  I just didn’t think about building my business this way.  My focus had always been my circle of friends and family, a slow and steady growth but nothing that would retire me from my day job.  While I was embracing these new-to-me old school ideas I came across a concept that really blew me away…  Attraction Marketing!

Using the methods I used to build my first mlm business and merging with an online platform I could explode my business.  AND SO CAN YOU!  In its basic form Attraction Marketing is about providing value, “attracting” people to that valuable content via marketing channels, capturing contact information from the people interested in reading that content and following up with them.

EXCITED… I know me too!  It kept me up at night thinking about the possibilities!  But wait there’s more!  Not only can you build an attraction marketing system you can fund it through affiliate programs.  By sharing systems that have already been designed to make the “back office” of Attraction Marketing work for you, you can build residual income to fund your MLM growth.

And this idea isn’t just for the MLM industry.  Any business can benefit from attracting the right audience.  This idea has grown the revenue at my “day job” bringing both a pat on the back and a nice holiday bonus.

It takes time and money to build a business… how do you want to do it?  Do you want to chase down leads OR do you want to follow up with leads that have come to you, interested in what you have to offer?

To your financial health!

Tami Ross

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