Happy 4th of July!!!
Your Monday Marketing Motivation today is Keyword Tracking. One of the ways I find interesting things to write about is using Google Alerts, a free tool, to help me track what other people are saying.
The Savannah Georgia Vibe Guide (SGVG) grows an audience by creating keyword specific pages that all relate to Savannah Georgia. A great feature SGVG offers is an invitation to Savannah lovers to share their stories about their time in Savannah; which gives an added value to web surfers looking for reviews and personal experiences when planning their own trip.
I use Google Alerts to find bloggers posting about recent trips and invite them to share their experience with the Savannah Georgia Vibe Guide. A recent alert introduced me to Melissa from SoChick! Not only did I find a blogger happy to contribute her story and photos with SGVG, but I found something I had been looking for. A hand made clutch purse in funky colors that makes me oh so happy!
You know how it is when you find something you just love, you have to share it! My clutch came in the mail today and I am thrilled to have it and always thrilled to share online marketing success stories. The internet gives us the ability to reach countless amounts of people with our products and services just by having an online presence, such as a blog, that connects with people and encourages interaction.
Melissa’s blog post was about her recent trip to Savannah, a place I love and enjoy reading about. It was through this post about a mutual interest that allowed me to find her website, see that we like some of the same things, and encouraged me to checkout her store. As a consumer the ball is in my court. I’m now signed up to receive blog updates and have liked her facebook page. I want to be informed when new products come out (new season, new handbag… that kind of thing) and social media allows me to do it on my terms.
So when thinking about what to write on your blog, take some time to understand what would engage your ideal client. Do they travel, drink wine, like a specific genre of music, enjoy reading crime novels, etc? And then find a way to relate it to your product or service. It doesn’t always have to be personal, but it should be social.
Need help with you Social Media Marketing?
Email me your questions at Tami (at) TamiRoss (dot) com