Have you created a focus for your business? It’s not always easy and can actually be a little scary to exclude people in your marketing focus, but it’s a very important step towards success.

When I opened a gift basket company I advertised custom basket designs and was thrilled when the orders started coming in.  Sounds great right?  Actually it was hard to manage the inventory with such random purchases.  Although I was addressing the need of the client looking for a custom made to order gift I wasn’t able to keep everything I needed in stock.  To continue to offer and manage the custom design idea I had to further focus my marketing efforts to a specific niche that would benefit from giving a custom gift.

The process I used to determine my niche involved a little self discovery and a lot of practice.

First – I got really specific about my reason why.  Why did I open the business?  What was my motivation?  I realized that I was really passionate about supporting local business and my city in general.

Second – I knew I wanted to work with the corporate market so I started by focusing on an industry that I was interested in, needed the solutions I offered and had a budget to buy the solution.  Let me repeat that – I focused on an industry I was interested in, needed a solution and could buy it!  I learned everything I could about my chosen industry and this allowed me to create marketing messages that would address the needs of my ideal client.

Focusing on a niche market helps us work with the clients that motivate and energize us and those are priceless resources when starting and building a business.

To Your Financial Health

Tami Ross

For in-depth knowledge on the subject of niche marketing and building a energizing team of clients I recommend the following:

Book Yourself Solid – Michael Port

Client Prosperity Coach Yvonne McIntosh

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