Have you created a focus for your business? It’s not always easy and can actually be a little scary to exclude people in your marketing focus, but it’s a very important step towards success.
When I opened a gift basket company I advertised custom basket designs and was thrilled when the orders started coming in. Sounds great right? Actually it was hard to manage the inventory with such random purchases. Although I was addressing the need of the client looking for a custom made to order gift I wasn’t able to keep everything I needed in stock. To continue to offer and manage the custom design idea I had to further focus my marketing efforts to a specific niche that would benefit from giving a custom gift.
The process I used to determine my niche involved a little self discovery and a lot of practice.
First – I got really specific about my reason why. Why did I open the business? What was my motivation? I realized that I was really passionate about supporting local business and my city in general.
Second – I knew I wanted to work with the corporate market so I started by focusing on an industry that I was interested in, needed the solutions I offered and had a budget to buy the solution. Let me repeat that – I focused on an industry I was interested in, needed a solution and could buy it! I learned everything I could about my chosen industry and this allowed me to create marketing messages that would address the needs of my ideal client.
Focusing on a niche market helps us work with the clients that motivate and energize us and those are priceless resources when starting and building a business.
To Your Financial Health
For in-depth knowledge on the subject of niche marketing and building a energizing team of clients I recommend the following: