Blog posts are the life blood of your website.  Regular posts increase your relevance in search engines, help you keep a focus for your site and generally creates more opportunities for you to share your voice.

Some post everyday, some every week and others a couple of times of month.  The important thing is to be sharing (marketing) your posts, engaging with the comments and building your community.

But how do you manage it all?

The New York Times newsroom, 1942. Photo by Marjory Collins, Farm Security Administration. Public domain.

The New York Times newsroom, 1942. Photo by Marjory Collins, Farm Security Administration. Public domain.

The magazine and newspaper worlds have used editorial calendars since the beginning of time and so can you.

Such a calendar will allow you to track the monthly activities of your blog – not only the posts but the progress of it as well.

I prefer to manage my blog posts through a weekly scheduling system set up on an Excel spreadsheet.  Each blog has it’s own template and each month it’s own tab.

My aim is to be working on posts 3 months in advance.  Here are a few tips on how I do that.

→ Develop blog posts and Titles around the Topic the post is filed under and the Keywords I’m tracking.  This is more about creating a search friendly site while you’re visiting than being found in Google.

→ Source Photos for the post.  It saves a lot of time to spend an hour or so every few months sourcing the photos I’ll need over the course of the next few posts than to do it one post at a time.  I also keep an image folder on my desktop where I place interesting photos I come across on my journeys through the web.

Schedule the post and schedule the email to share it with your subscribers.  My friend RyLee shared Mail Chimp with me a few years back and I’ve been a fan ever since.  You’ll see the opportunity to subscribe to my ‘Kitchen Table Business’ community to the right of this post.  Once I schedule a blog post, I schedule the newsletter to my subscribers.

→ Track the number of Comments, Page Views and Subscribers – I prefer to do this a month after the post goes live.  This helps monitor the progress of the blog as a whole as well as help craft future content.  I usually like to peek in on the stats of a few of the more active pages, after a year, to see how well they are still bringing in viewers and if the content is something I should revisit.

My blog calendar template is available for download here.

There are many examples of blog editorial templates on the web.

If you do a lot of guest blogging that you’d like to track and have blog sponsors you need to share I would recommend taking a look at Prerna’s template available from The Mom Writes.  This editorial template is incredibly comprehensive and geared toward the business blogger.

Do you have a blog content management trick you’d like to share?  Please tell us in the comment section below.


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